When first running a VAIO system out of the box, users are prompted to create a set of recovery DVDs, which will be required in case of hard disk failure and replacement with a new drive. Pressing at the VAIO logo during boot-up will cause the notebook to boot from the recovery partition where the user has the choice of either running hardware diagnostics without affecting the installed system, or restoring (re-imaging) the hard drive to factory condition – an option that destroys all user installed applications and data). In mid-2005, all models stopped shipping with a Recovery CD, which was replaced by a hidden partition on the hard drive, accessible at boot via the BIOS or within Windows via a utility. (Business line) or Windows 7 Home Premium, while high-end models sometimes come with Windows 7 Ultimate. VAIO notebooks are currently shipped with Microsoft Windows 7 Professional Network media solutions by Sony will also carry the VAIO brand. Sony has expanded its use of the VAIO brand, which can now be found on notebooks, subnotebooks, desktops and media centres. The VAIO logo also represents the integration of analog and digital technology with the 'VA' representing an analog wave and the 'IO' representing a digital binary code. Sony's re-entry to the global computer market under the new VAIO brand, began in 1996 with the PCV series of desktops. Although Sony made computers in the 1980's exclusively for the local (Japan) market, the company withdrew from the computer business around the turn of the decade. The branding was created by Timothy Healy to distinguish items that integrate consumer audio and video with conventional computing products, such as the Sony VAIO W Series personal computer, which functioned as a regular computer and a miniature entertainment center. Originally an acronym of Video Audio Integrated Operation, this was amended to Visual Audio Intelligent Organizer in 2008 to celebrate the brand's 10th anniversary. VAIO is a sub-brand used for many of Sony's computer products.
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